"Schwarzenegger" direction was selected for strong statement and simple shape read. Muscular, masculine, solid, presidential...scratch that last one.
Retained from the original project is an emphasis on uncompromised aerodynamics, turbine-electric powertrain, ISO container trailer compatibility and "sleeper" cab format.
Rejected directions below:
Rejection Reasons:
Upper Left: If you remove the fussy details, design is boring.
Upper Right: Strange and interesting. A bit too "Entertainment".
Lower Left: May work better as a microcar. Not truck-like.
Lower Right: Aerodynamics is questionable. Awkward form.
Dude, your stuff is awesome. Post more! You said you would.
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