Sunday, October 10, 2010
"Schwarzenegger" direction was selected for strong statement and simple shape read. Muscular, masculine, solid, presidential...scratch that last one.
Retained from the original project is an emphasis on uncompromised aerodynamics, turbine-electric powertrain, ISO container trailer compatibility and "sleeper" cab format.
Rejected directions below:
Upper Left: If you remove the fussy details, design is boring.
Upper Right: Strange and interesting. A bit too "Entertainment".
Lower Left: May work better as a microcar. Not truck-like.
Lower Right: Aerodynamics is questionable. Awkward form.